Words can be powerful.
We craft words so your brand will stand out.
In a crowded online space, we'll make your site a destination: increasing awareness, traffic and loyalty.
Brand Editorial Marketing
Brand Editorial Marketing (or BEM for short) is a form of content marketing in which the brand itself becomes a publisher of high-quality, purposeful content.
With BEM the brand becomes a destination for its target audience where they can enjoy the kind of original content they find useful, interesting or entertaining.
For most brands it will effectively mean incorporating a technically-optimised magazine-style blog into the main website, which forms the basis for a continual flow of targeted social media content.
BEM will:
improve your traffic and conversion from search, social media and email
increase your PR and word of mouth
contribute to the quality of paid campaigns
build your brand authority with customers and clients.
We stake out your brand's online territory. In time, we fortify it, creating a valuable competitive asset.
How we work
Our team will work with you to create a strong editorial framework and a distinctive tone of voice that brings to life your brand strategy.
We will commission, write and edit bespoke, high-quality content that's just right for your target audience. We focus on the written word with accompanying images, and podcasts. We can provide editorial strategies for all media.
We can publish via your branded accounts, where it will be shared and engaged with across relevant social media.
We make a difference quickly with flexible and value-for-money plans.
About us
Thinkpiece is Andrew Nixon and Gareth Williams.
We have worked with sofa.com, Newspaper Club, Boka Food, Pooky Lighting, Head Talks, Freddie’s Flowers, Master Removers, Dorset Cereals, Bulb Energy, Sky UK, Rype Office, Royal West of England Academy, Live Better With, The Maitland Clinic, The Children’s Furniture Company, Raft, Sunspel, The Modern House, Sweet Analytics.
We also work pro bono for social impact start-ups usually through the Young Foundation, Zinc VC and Bethnal Green Ventures.
Drop us a line or give us a call. We'd love to talk to you about your brand and how we can get it out into the world.
+44 (0)7939 526614
N.B. This [‽] is an interrobang.
1. A printed punctuation mark designed to combine the question mark and the exclamation point, indicating a mixture of query and interjection. It sort of means: 'Wait! What?'